Open roles / Digital Public Relations Specialist
Digital Public Relations Specialist
Toronto, CanadaAbout Covers and Legend
Here at Covers, we're a top digital media company in the sports betting industry, with a clear sense of purpose and a belief that success comes from the strength of our team and our culture.
We're proudly part of Legend. The team quietly building #1 products that make noise in the most competitive comparison markets in the world. iGaming. Sports Betting. Personal Finance.
We exist to build better experiences. From amplified career paths to supercharged online journeys — for our people and our users, we deliver magic rooted in method. With over 500 Legends and counting, we’re helping companies turbocharge their brand growth in over 18 countries worldwide.
If you’re looking for a company with momentum and the opportunity to progress at pace, Legend has it.
Unlock the Legend in you.
The Role
Legend is hiring a Digital PR Specialist, reporting directly to our Senior Digital PR Manager.
This role is a fantastic opportunity for a dynamic individual to join our rapidly expanding sports PR team. You'll have the chance to work in a vibrant, fast-paced environment where innovation and a love for sports are at the forefront.
As part of our team you’ll contribute to compelling campaigns that resonate with sports journalists, readers and fans worldwide. With opportunities for professional growth, collaboration with industry leaders, and involvement in exciting projects, this position offers a unique platform to advance your career in sports public relations. In this role, we value diverse perspectives and encourage you to apply even if you don't meet every qualification listed.
Your Impact
- The opportunity to be part of a new team that’s going to be a fundamental part of the business. Digital PR and link-building is a huge passion of Legends’ owners and leadership.
- Write current and newsworthy content, campaigns, commentary, and interviews that will interest journalists and the North American media.
- The opportunity to work for the flagship brands in the sports betting space - websites that attract millions of visitors each month.
- Complete freedom to be creative with absolute ownership of each part of the end-to-end digital PR process and full credit for success.
- The opportunity to learn from industry experts and experienced Digital PR professionals.
- Build lists of contacts and develop relationships with journalists for successful outreach.
- Report on the outcome of campaigns, considering the number of backlinks achieved and the quality. Use this information to drive the future ideation approach.
What You'll Bring
- Sports knowledge, particularly American Sports. This is crucial as the vast majority of their work will be in the North American media space. American football knowledge is imperative
- Established working contacts within the North American media space, ideally within the sports industry/sports publications
- Experience ideating and delivering 360 Digital PR campaigns, focusing primarily on the North American media space. A creative mindset with the ability to think outside of the box for fresh campaign ideas
- A strong content writer who can craft a great story
- A strong communicator who is confident in pitching to journalists, conducting interviews, and more
- Strong organizational skills - Campaign management involves juggling many things at once.
- A self-starter who can manage their own workload and is enthusiastic about what they do
The Interview Process
- 1st: Initial Chat with Talent Partner (30 mins via Zoom)
- 2nd: Interview with our team, Senior Digital PR Manager and Digital PR Specialist (1 hour video via Zoom)
- 3rd: Take-home task - you will be given 3 days to complete the task and send it back for us to review.
- 4th: Final interview (1 hour video via Zoom)
Why Legend?
- Super smart colleagues to work alongside and learn from.
- Engaging development opportunities at all levels.
- Tailored flexibility for your work-life balance.
- Annual discretionary bonus to reward your efforts.
- Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year's, allowing you to enjoy downtime without dipping into your annual allowance.
- Long-term incentive plan so we can all share in the growth and success of Legend.
- Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!
Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks, as outlined in our global offerings above. For country-specific benefits, please reach out to your talent partner.
Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team on talent@l1.com, and we'll do all we can to support you.