Creating the world’s #1 portfolio of star brands, powered by remarkable tech and media achievements across Gaming, Sports, and Personal Finance.
All made possible by our incredible people, who push the boundaries of what’s possible to craft and deliver exhilarating online journeys for 105+ million people all over the world.
Leading Innovation in Every Arena
Standing at the forefront of progress in three exhilarating industries: Sports, Money, and Gaming. Our expansive portfolio encompasses over 150 distinctive brands, each designed to meet and exceed the evolving demands of our diverse global audience.
Driven by a commitment to excellence and a deeply competitive spirit, we blend creativity with strategy to cultivate experiences that resonate.
From the adrenaline fuelled world of sports to the ever evolving realms of finance and gaming, we are not just participating; we’re setting new standards.
From crafting and growing winning brands the world admires, to guiding people through informative, thrilling, and deeply rewarding online journeys. We build online experiences that are truly exceptional – in every sense of the word.
WHY WE DO IT
At Legend, we’re architects of impact – allowing millions of people around the world to spend more time doing the things they love online.
But we don’t sit still. We adapt, innovate, uncovering new ways to drive growth with incredible energy and precision. After all, our team, our partners, and our users are all playing to win.
And we want the world to know that just like our name, we are passionate about building and defining what legendary means for online experiences.
We use our deep inner passions to spread joy and kindness and fuel ambition in ourselves and for others.
Rocking It harnesses passion to inspire and empower, creating a joyful, supportive workplace that fuels ambition and and a winning spirit.
our story
2004
We started out in a single bedroom and with a tiny team. We had a clear vision, a dynamic strategy, and tons of energy to get the ball rolling.
2008
What we were doing was working – extremely well. And we set out to grow our team with those who share our spirit and drive for success.
2010
Laser-focused on trends and data, we uncovered incredible opportunities where we could win. So we buckled up and grabbed the bull by the horns.
2014
We doubled our resources to continue fueling our success, but stayed agile and light on our feet to achieve heavyweight results.
2019/2020
The time had come to expand, and we found new global markets in sports betting and personal finance. Our portfolio of Star Brands was growing.
Today
Our Star Brand portfolio achieves incredible success, powered by the beautiful design, insightful strategies, and innovative tech solutions of the exceptional people who work here.
Tomorrow
There is no upper limit to performance – we will never stop learning and growing and will continue to deliver what our team, clients, and users love.
Strategic Agility Through Seasonal Planning
We align our business cycle with the seasons, seamlessly transitioning from Winter to Spring, Summer to Autumn. This approach streamlines our operations, enhancing efficiency and ensuring continuous momentum in our projects and initiatives.
Winter: 1 Dec - 28 Feb
Start of the new financial year
Spring: 1 Mar - 31 May
Performance check-ins
Summer: 1 Jun - 31 Aug
Company conference
Autumn: 1 Sep - 31 Nov
Year end performance check-ins
Our Locations
We hire the best talent globally, unbound by location – enhancing our team’s diversity and expertise. Recognising the importance of face-to-face interaction, we provide world-class facilities at our six global offices.
These hubs foster creativity and collaboration, ensuring that our team, wherever they are, can contribute to creating exceptional experiences in a nurturing environment. This approach allows us to blend global talent with effective teamwork, driving both employee growth and business success.
Pillars are cross-functional containing tribes and squads that are directly supported by central marketing, UX and innovation teams.
We focus our pillars around markets rather than geographical regions to better utilise expertise and insights for growth.
The whole purpose of pillars is that each one is custom built to best serve user needs and set itself up for success.
This means that while pillars will share many things in common they are not identical, each with its own unique rituals & cadences, people setup & comms.
OUR TEAMS
At Legend, you’ll get to work with true industry leaders – each an expert in their own field.
Our Purpose Manifesto
Whether it’s our amplified career paths or supercharged online journeys, we don’t sit still. We deliver magic rooted in method.
Together, we’re quietly building #1 products that make noise in the most competitive comparison markets in the world. Gaming. Sports Betting. Personal Finance.
We adapt, we innovate, and we bring an unmistakable energy to the table. We’re the trailblazers building the future for hundreds of brands.
As architects of impact, we allow millions of people to spend more time doing the things they love.
Want to learn more about becoming a brand partner or about joining our team?
Let’s connect and explore the incredible journeys we can create – and go on – together.
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