Open roles / Content Market Specialist - iGaming (DACH)

Content Market Specialist - iGaming (DACH)

London, England
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  • Market Specialist
  • Hybrid
  • Full-time
About Legend

We’re Legend. The team quietly building #1 products that make noise in the most competitive comparison markets in the world. iGaming. Sports Betting. Personal Finance.  
We exist to build better experiences. From amplified career paths to supercharged online journeys — for our people and our users, we deliver magic rooted in method. With over 500 Legends and counting, we’re helping companies turbocharge their brand growth in over 18 countries worldwide. 
If you’re looking for a company with momentum and the opportunity to progress at pace, Legend has it. 
Unlock the Legend in you. 

The Role

Legend is hiring a Content Market Specialist - iGaming to join our DE speaking expansions team and report directly into our iGaming Manager (DACHs regions). The candidate will be fully accountable for their market and have the opportunity to work together with content, SEO and product teams to leverage new opportunities of growth.

In this role, we value diverse perspectives and encourage you to apply even if you don't meet every qualification listed.

Your Impact:

  • Driving the performance of our DE-speaking region/s agreed on with your manager (most likely starting with Germany) in terms of optimising any existing pages and driving the expansion of future pages on our casino focused product.
  • Using your knowledge of German-speaking market within the igaming industry to create engaging content on local igaming products.
  • Ensuring legal compliance for your markets by being always up to date regarding market and compliance changes, industry trends, igaming news and changing user needs to proactively adjust and improve our product.
  • Guaranteeing our number 1 position in Search Engine Results Pages for the region by briefing and liaising with freelance writers to ensure expansion of future pages on our product, ensuring best SEO-optimised, high-quality copy aligned to our style guide.
  • Driving growth across the DACH region by acting as the gatekeeper for all content that goes onto our product for your designated market/markets. Working as part of a multi-disciplinary team (Design, SEO & Content) to achieve this.
  • Improving our team's gaming knowledge specifically for your markets as the evangelist ambassador for DACH iGaming you'll drive innovation, content strategy and market performance.

What You’ll Bring:

  • Must be a native German speaker and have experience of creating German language content.
  • Content experience in a German speaking market (ideally casino related) in the iGaming industry.
  • A true passion for iGaming and you keep up to date with industry trends and insights within a German speaking market (ideally Germany).
  • A deep understanding of core gaming user journeys within a German speaking market (ideally Germany) and you champion building and improving digital gaming products which add value for players through quality content.
  • A strong command of German, native level fluency.
  • Experience managing the delivery of content and design work from freelancers or agencies.
  • Hands-on experience of SEO from a previous role and experience using metrics to plan content, analyse the success of your content and heavily optimising or if needed rewriting yourself.
  • A passion for metrics and will continually work to understand the data that helps you improve content strategies and the overall product within the DACH region.
  • A team player mentality and want to help to upscale the Gaming Knowledge for your market amongst the wider business.

It would also be great, but not essential, if you had:

  • Experience working with content management systems, double points if it’s Contentful.
  • Experience creating content in a commercial role.

The Interview Process:

  • 1st: Initial Chat with Talent Partner (30 minute interview via Zoom)
  • 2nd: Interview with our team, Associate Gaming Specialist and Content Manager (1 hour video interview via Zoom)
  • 3rd: Take home task - you will be given 3 days to complete the task.
  • 4th: Final interview with our team, GM and Content Manager (1 hour video interview via Zoom)

Why Legend?

  • Super smart colleagues to work alongside and learn from.
  • Engaging development opportunities at all levels.
  • Tailored flexibility for your work-life balance.
  • Annual discretionary bonus to reward your efforts.
  • Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year's, allowing you to enjoy downtime without dipping into your annual allowance.
  • Long term incentive plan so we can all share in the growth and success of Legend.
  • Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!
  • Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks, as outlined in our global offerings above. For country specific benefits please reach out to your talent partner.

Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team on, and we'll do all we can to support you.