Open roles / Paid Search Specialist

Paid Search Specialist

London, United Kingdom / Warsaw, Poland
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  • Performance Marketing
  • Hybrid
  • Full-time
The Role

Legend is hiring a Paid Search Specialist, reporting directly to our Senior Paid Marketing Manager. Due to our ongoing expansion, Legend is hiring our next Paid Search Specialist. The successful candidate will help us create something truly unique within our organisation and assist in delivering the strategic vision to further grow.

You will play a pivotal role in our forward-thinking, ambitious, and innovative Paid Marketing function. Ensuring the highest of standards, precise setup, tracking, performance, and accurate reporting of Paid Search campaigns.

In this role, we value diverse perspectives and encourage you to apply even if you don't meet every qualification listed.

Your impact:

  • Ownership of set-up, accurate tracking, and optimisation of Paid Search campaigns across Google
  • Day-to-day management, optimisations, and reporting of marketing campaigns in all products and geos.
  • Conduct keyword research to identify high-value, relevant keywords, and bidding strategies for targeting.
  • Create compelling ad copy and assist with landing page optimisation to maximise conversions.
  • Observer and analyse competitor campaigns to identify strengths, weaknesses, and opportunities to scale our activity.
  • Achieve and exceed campaign goals, effective budget management, to maximise ROI.

What You’ll Bring:

  • Extensive experience and expert user of the Google Ads platform (iGaming sector and Sports Betting affiliate marketing a big plus)
  • You’re a specialist in tracking methodologies – you understand the full funnel, and you’re able to identify and isolate the problem and correct the inaccuracies.
  • Working knowledge of other Paid Marketing platforms (a plus)
  • Ability to successfully run several accounts at once.
  • You have an analytical & performance mindset - constantly reviewing data sets and improving campaigns to achieve incremental uplifts.
  • Advanced specialist in Microsoft Excel with strong numerical skills

The Interview Process:

  • 1st: Initial Chat with Talent Partner (30 mins via Zoom)
  • 2nd: Interview with our team, Senior Paid Search Manager and Senior Paid Marketing Manager (1 hour video via Zoom)
  • 3rd: Take home task - you will be given 3 days to complete the task and present it back to the team, Senior Paid Search Manager and Chief Marketing Officer (1 hour video via Zoom)

Why Legend?

  • Super smart colleagues to work alongside and learn from.
  • Engaging development opportunities at all levels.
  • Tailored flexibility for your work-life balance.
  • Annual discretionary bonus to reward your efforts.
  • Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year's, allowing you to enjoy downtime without dipping into your annual allowance.
  • Long term incentive plan so we can all share in the growth and success of Legend.
  • Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!
  • Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks, as outlined in our global offerings above. For country specific benefits please reach out to your talent partner.