Open roles / Paid Search Specialist

Paid Search Specialist

Warsaw, Poland
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  • Performance Marketing
  • Hybrid
  • Full-time
About Legend

We’re Legend. The team quietly building #1 products that make noise in the most competitive comparison markets in the world. iGaming. Sports Betting. Personal Finance.  
We exist to build better experiences. From amplified career paths to supercharged online journeys — for our people and our users, we deliver magic rooted in method. With over 500 Legends and counting, we’re helping companies turbocharge their brand growth in over 18 countries worldwide. 
If you’re looking for a company with momentum and the opportunity to progress at pace, Legend has it. 
Unlock the Legend in you. 

The Role

Legend is hiring a Paid Search Specialist reporting directly to our Senior Paid Marketing Manager, you'll play a key role in driving our Paid Search campaigns to new heights.

At Legend, we're all about pushing boundaries and creating something truly unique. Your expertise will be crucial in ensuring the highest standards of setup, tracking, performance, and reporting.

But here's where it gets really exciting – at Legend, we're deeply entrenched in the world of iGaming. As our Paid Search Specialist, you'll have the thrilling opportunity to work with some of the biggest iGaming affiliates globally, spanning both sports and gaming.
Your expertise will be instrumental in optimising campaigns, maximising ROI, and reaching audiences in this dynamic and rapidly evolving industry.

We're not just about maintaining the status quo; we're committed to pushing boundaries and pioneering new approaches. Your role will be pivotal in ensuring the highest standards of setup, tracking, performance, and reporting, helping us stay ahead of the curve in the competitive iGaming landscape.

This is your chance to be part of something truly special – a journey of expansion and innovation unlike any other.

Your Impact:

  • Ownership of set-up, accurate tracking, and optimisation of Paid Search campaigns across Google
  • Day-to-day management, optimisations, and reporting of marketing campaigns in all products and geos.
  • Conduct keyword research to identify high-value, relevant keywords, and bidding strategies for targeting.
  • Create compelling ad copy and assist with landing page optimisation to maximise conversions.
  • Observer and analyse competitor campaigns to identify strengths, weaknesses, and opportunities to scale our activity.
  • Achieve and exceed campaign goals, effective budget management, to maximise ROI.

What You'll Bring:

  • Extensive experience and expert user of the Google Ads platform (iGaming sector and Sports Betting affiliate marketing a big plus)
  • You’re a specialist in tracking methodologies – you understand the full funnel, and you’re able to identify and isolate the problem and correct the inaccuracies.
  • Working knowledge of other Paid Marketing platforms (a plus)
  • Ability to successfully run several accounts at once.
  • You have an analytical & performance mindset - constantly reviewing data sets and improving campaigns to achieve incremental uplifts.
  • Advanced specialist in Microsoft Excel with strong numerical skills

The Interview Process:

  • 1st: Initial Chat with Talent Partner (30 mins via Zoom)
  • 2nd: Interview with our team, Senior Paid Search Manager and Senior Paid Marketing Manager (1 hour video via Zoom)
  • 3rd: Take home task - you will be given 3 days to complete the task and present it back to the team, Senior Paid Search Manager and Chief Marketing Officer (1 hour video via Zoom)

Why Legend?

  • Super smart colleagues to work alongside and learn from.
  • Engaging development opportunities at all levels.
  • Tailored flexibility for your work-life balance.
  • Annual discretionary bonus to reward your efforts.
  • Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year's, allowing you to enjoy downtime without dipping into your annual allowance.
  • Long term incentive plan so we can all share in the growth and success of Legend.
  • Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!
  • Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks, as outlined in our global offerings above. For country specific benefits please reach out to your talent partner.
Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team on, and we'll do all we can to support you.