Open roles / Head of SEO

Head of SEO

London, England
Apply for job
  • SEO & Digital PR
  • Hybrid
  • Full-time
About Legend

We’re Legend. The team quietly building #1 products that make noise in the most competitive comparison markets in the world. iGaming. Sports Betting. Personal Finance.  
We exist to build better experiences. From amplified career paths to supercharged online journeys — for our people and our users, we deliver magic rooted in method. With over 500 Legends and counting, we’re helping companies turbocharge their brand growth in over 18 countries worldwide. 
If you’re looking for a company with momentum and the opportunity to progress at pace, Legend has it. 
Unlock the Legend in you. 

The Role

Legend is hiring a Head of SEO, to join our leadership team. We’re looking for someone ready to grow one of the market leading brands in the iGaming space into the undeniable #1 online casino resource globally. This should include moats and initiatives that not only take us to the very top across every region, country, state that we operate in, but place us in a position where we cannot be moved or replaced by the competition.

You and your team should be the absolute best in the game, combining forward-thinking and grand initiatives that can really move the needle with attention to detail and perfect optimisation on a page-by-page level in order to excel across the serps and grow commercial outcomes.

In this role, we value diverse perspectives and encourage you to apply even if you don't meet every qualification listed.

Your Impact:

  • Ensuring smooth day-to-day operations across the SEO team and projects/initiatives that operate in conjunction with other teams within the group
  • Future planning - responsibility for the long-term organic strategy of the site (initiative planning, resources, timeframes and execution)
  • Team Management - Goals, Growth, Training and Development. Setting the right expectations to not only meet agreed deliverables but smash through them.
  • Culture Shift > SEO First: Turn SEO into a key component of the leadership team, future direction and strategy
  • Managing key tools and expenses associated with SEO and the site to ensure teams have what they need and can drive forward at pace.
  • Be the unblocker in SEO - consistently working towards making processes are as smooth as possible, key operations and deadlines are met, helping to filter out the noise so that individuals and teams can stay focused and deliver.

What You'll Bring:

  • Proven experience within a leadership team, working in collaboration with peers, together making decisions that ensure growth & profitability for the business
  • Proven success in developing and implementing SEO strategies with long-term results (ideally for multiple verticals & geographies).
  • Ability to oversee and drive SEO strategy whilst still working at pace and ensuring creative excellence.
  • Proactive awareness and anticipation of the latest industry innovations, tools, digital channels, and the role of SEO
  • Natural coach, mentor, and talent magnet, able to motivate and provide direction to the team, setting clear objectives and development plans.

The Interview Process:

  • 1st: Initial Chat with Talent Partner (30 mins via Zoom)
  • 2nd: Interview with our team, On-Page SEO Specialist and Senior Tech SEO Specialist (1 hour video via Zoom)
  • 3rd: Interview with our team, Head of Gaming and People Partner (1 hour video via Zoom)
  • 4th: Take home task - you will be given 5 days to complete the task and present it back to the team, General Manager and Head of Gaming (1 hour video via Zoom)

Why Legend?

  • Super smart colleagues to work alongside and learn from.
  • Engaging development opportunities at all levels.
  • Tailored flexibility for your work-life balance.
  • Annual discretionary bonus to reward your efforts.
  • Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year's, allowing you to enjoy downtime without dipping into your annual allowance.
  • Long term incentive plan so we can all share in the growth and success of Legend.
  • Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!
  • Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks, as outlined in our global offerings above. For country specific benefits please reach out to your talent partner.
Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team on, and we'll do all we can to support you.