Content Editor, Sports Betting

About Legend

At Legend, we're building next-level player experiences. With 20+ years of proven success we’re the world's leading Sports and Gaming marketing company.

Our people are our edge. 600+ sharp, ambitious Legends across 22+ countries who move fast, learn quickly and win together. Here growth isn’t a perk, it’s the standard. You’ll stretch, level-up and carve out a career as bold as the products we build. We celebrate wins and create experiences that people talk about for years - for our players & for each other. If you’re ready to shape the future of player experience and enjoy the ride while you do it, this is where you’ll thrive.

The Role

We’re looking for someone to take an already well-established sports betting brand to the next level of its journey. You’ll play a key role in strengthening our position in the mature Canadian market, while also supporting the continued growth of our other English-speaking markets within the sports betting industry.

This is an opportunity to work on high-impact content and campaigns that bring a proven product to new audiences around the world. As a core member of the team, you’ll contribute to both commercial and informational pages - driving traffic, engaging users, and generating meaningful revenue for the wider business.

In this role, we value diverse perspectives and encourage you to apply even if you don't meet every qualification listed. You'll need to be based in the country where the role is advertised.

Your Impact

Own the ongoing performance of assigned content—monitoring, auditing, and optimizing pages for English-speaking audiences

Play an active role in the end-to-end content production process, including budget awareness and managing freelancer and agency relationships

Elevate content quality by applying Google best practices and market insights to ensure content is structured, relevant, and valuable

Integrate SEO principles into content briefs, enabling writers to deliver high-performing, intent-driven content

Act as a subject matter expert on audience interests across key sports, including football, hockey, basketball, and baseball

Proactively identify opportunities to improve content and processes, raising the overall standard and impact of content across the team

What You'll Bring

Strong track record of publishing or editing high-quality content

Excellent writing and editing skills, with a sharp eye for clarity, structure, and tone

Solid understanding of SEO principles and how to apply them effectively

Proactive mindset with the ability to spot opportunities and take ownership

Strong communication skills and openness to giving and receiving feedback

Ability to manage varied workloads in a fast-paced, deadline-driven environment

Desirable:

Interest in sports and betting, with an understanding of user intent

The Interview Process

1st: Initial Chat with Talent Partner (30 mins via Zoom)

2nd: Interview with our team, Interviewer 1 and Interviewer 2 (1 hour video via Zoom)

3rd: Take home task - you will be given 3 days to complete the task

4th: Final interview with our team, Interviewer 1 and Interviewer 2 (1 hour video via Zoom)

Why Legend?

Super smart colleagues to work alongside and learn from.

Engaging development opportunities at all levels.

Tailored flexibility for your work-life balance.

Annual discretionary bonus to reward your efforts.

4 weeks’ paid annual leave

Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!

Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks, as outlined in our global offerings above. For country-specific benefits please reach out to your talent partner.

Additional Information

Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team on talent@l1.com, and we'll do all we can to support you.