Head of SEO

Toronto, CanadaFull-timehybrid

About Covers and Legend

Here at Covers, we're a top digital media company in the sports betting industry, with a clear sense of purpose and a belief that success comes from the strength of our team and our culture.

We're proudly part of Legend. The team quietly building #1 products that make noise in the most competitive comparison markets in the world. iGaming. Sports Betting. Personal Finance.

We exist to build better experiences. From amplified career paths to supercharged online journeys — for our people and our users, we deliver magic rooted in method. With over 550 Legends and counting, we’re helping companies turbocharge their brand growth in over 22countries worldwide.

If you’re looking for a company with momentum and the opportunity to progress at pace, Legend has it.

Unlock the Legend in you.

The Role

Legend is hiring a Head of SEO, to join our leadership team, reporting directly to our Chief Sports Officer. We’re looking for someone ready to grow Covers.com into the undeniable #1 online sports betting resource in North America and globally. This should include moats and initiatives that not only take us to the very top across every region, country, and state that we operate in, but place us in a position where we cannot be moved or replaced by the competition.

You and your team should be the absolute best in the game, combining forward-thinking and grand initiatives that can really move the needle with attention to detail and perfect optimization on a page-by-page level in order to excel across the SERPs and grow commercial outcomes.

Your Impact

Lead and mentor a team of SEOs with a focus on advancing on-page optimization impact.

Ensuring smooth day-to-day operations across the SEO team and projects/initiatives that operate in conjunction with other teams within the group

Future planning - responsibility for the long-term organic strategy for Covers.com (initiative planning, resources, timeframes and execution)

Team Management - Goals, Growth, Training and Development. Setting the right expectations to not only meet agreed deliverables but smash through them.

Culture Shift > SEO First: Turn SEO into a key component of the leadership team, future direction and strategy

Managing key tools and expenses associated with SEO and Covers.com to ensure teams have what they need and can drive forward at pace.

Be the unblocker in SEO - consistently working to make sure processes are as smooth as possible, key operations and deadlines are met, helping to filter out the noise so that individuals and teams can stay focused and deliver.

Oversee and resolve complex technical SEO challenges for a large-scale, enterprise-level website.

Drive link-building initiatives to strengthen domain authority and expand organic visibility.

What You'll Bring

Proven experience within a leadership team, working in collaboration with peers, earning trust and respect, and together making decisions that ensure growth & profitability for the business

Proven success in developing and implementing SEO strategies with long-term results (ideally for multiple verticals & geographies).

Ability to oversee and drive SEO strategy whilst still working at pace and ensuring creative excellence.

Proactive awareness and anticipation of the latest industry innovations, tools, digital channels, and the role of SEO

Natural coach, mentor, and talent magnet, able to motivate and provide direction to the team, setting clear objectives and development plans.

It would also be great, but not essential, if you had:

Driver (not passive) & International exposure across a big brand/s

Experience of driving organic content strategies to support organic growth and expansion

Product Thinker, Scale Thinker, Holistic Brand Thinker (not just base SEO).

The Interview Process

1st: Initial Chat with Talent Partner (30 mins via Zoom)

2nd: SEO knowledge and team leadership interview with senior leaders

3rd: Case study presentation task round with the Head of SEO and the Head of Sports.

4th: Final round of discussion with the CEO

Why Legend?

Super smart colleagues to work alongside and learn from.

Engaging development opportunities at all levels.

Tailored flexibility for your work-life balance.

Annual discretionary bonus to reward your efforts.

Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year's, allowing you to enjoy downtime without dipping into your annual allowance.

Long-term incentive plan so we can all share in the growth and success of Legend.

Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!

Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks, as outlined in our global offerings above. For country-specific benefits, please contact your talent partner.

Additional Information

Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team on talent@l1.com, and we'll do all we can to support you.

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