AI & Automation Lead, Operations

About Legend

At Legend, we're building next-level player experiences. With 20+ years of proven success we’re the world's leading Sports and Gaming marketing company.

Our people are our edge. 600+ sharp, ambitious Legends across 22+ countries who move fast, learn quickly and win together. Here growth isn’t a perk, it’s the standard. You’ll stretch, level-up and carve out a career as bold as the products we build. We celebrate wins and create experiences that people talk about for years - for our players & for each other. If you’re ready to shape the future of player experience and enjoy the ride while you do it, this is where you’ll thrive.

The Role

Legend is hiring an AI & Automation Lead, reporting directly to our COO

You will own how Legend's key operational teams use AI day to day, including Finance, Legal, Business Ops, People and Talent. You'll work with local stakeholders to find the opportunities, then build and run the agents and automations that give people capacity back. You'll also coach teams to build simple wins for themselves. For larger builds you'll work alongside Engineering, who are close at hand, and you'll stay the business owner.

This is an business led operator role. You'll be judged on hours released, how reliably your agents run, and what the business does with the time you free up.

We value diverse perspectives and encourage you to apply even if you don't meet every qualification listed.

Your Impact:

Work with team leads to map how work really gets done, then rank AI and automation opportunities by hours released and business value. Fix the process first, and say so when AI is the wrong answer.

Design and build practical agents and workflows, and coach teams to build the simpler ones themselves. Partner with Engineering on larger or production-grade builds.

Test every solution properly and connect it to approved tools and systems before it goes live.

Own live agents end to end: documented, monitored, secured and maintained, with a named human reviewer wherever outputs matter. For agents in our SOX environment, work with Finance and our control owners so they run under proper change control, access controls and audit trail. Keep an agent register covering owner, purpose, access, cost and performance, and retire what doesn't earn its place.

Work with the People and Talent teams to bring AI into HR and recruiting workflows.

Drive adoption with team leads and report hours released against an agreed baseline.

What You'll Bring:

A business mindset: you can map a workflow, spot waste and improve the process before deciding whether AI is the answer.

Proven delivery of AI agents, automations or workflow solutions in live business use, past prototype, with a result you can put a number on. You can build simple solutions yourself and brief Engineering clearly on the rest.

Sound judgment on risk: data, access, accuracy, human review and ongoing maintenance, and comfort working within approved tools and security rules.

Clear communication with non-technical colleagues and senior stakeholders, and the ability to win adoption without formal authority.

End-to-end ownership, fast iteration and evidence that your work improved business outcomes.

Hands-on experience with Claude, n8n or similar platforms is useful. Transferable skills matter more than a specific toolset.

The Interview Process:

1st: Conversation with a Talent Partner (via Zoom).

2nd: Conversation with the hiring manager and relevant team members (1 hour via Zoom)

3rd: Practical take-home task on a real-style business process (1 hour via Zoom)

Why Legend?

Super smart colleagues to work alongside and learn from.

Engaging development opportunities at all levels.

Tailored flexibility for your work-life balance.

Annual discretionary bonus to reward your efforts.

Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year's, allowing you to enjoy downtime without dipping into your annual allowance.

Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!

Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks, as outlined in our global offerings above. For country specific benefits please reach out to your talent partner.

Additional Information

Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team on talent@l1.com, and we'll do all we can to support you.