Off-Page SEO Executive (English-Speaking Markets)

About Legend

At Legend, we're building next-level player experiences. With 20+ years of proven success we’re the world's leading Sports and Gaming marketing company.

Our people are our edge. 600+ sharp, ambitious Legends across 22+ countries who move fast, learn quickly and win together. Here growth isn’t a perk, it’s the standard. You’ll stretch, level-up and carve out a career as bold as the products we build. We celebrate wins and create experiences that people talk about for years - for our players & for each other. If you’re ready to shape the future of player experience and enjoy the ride while you do it, this is where you’ll thrive.

The Role

Legend is hiring an Off-page SEO Executive, reporting directly to our Senior Off-page SEO Manager.

In this role, you'll help accelerate our organic growth across key markets by taking ownership of delivering high-quality backlinks through strategic outreach, smart planning, and close collaboration with freelancers, agencies, and our internal SEO team. You’ll work across both English and local-language content, using your market knowledge to build relevant, powerful links that drive rankings and deliver real business impact.

You’ll be part of a growing, supportive SEO team with access to world-class tools, expert knowledge, and the freedom to make your mark in one of the most competitive digital spaces out there.

In this role, we value diverse perspectives and encourage you to apply even if you don't meet every qualification listed.

Your Impact:

Identify and evaluate domains for backlink opportunities, ensuring they meet our quality and relevance standards.

Execute our link-building strategy with ownership of your own acquisition targets.

Collaborate closely with the on-page SEO team to support their needs and ensure strategic alignment.

Plan topically relevant stories and coordinate with content freelancers and agencies to ensure timely delivery. Review and assess content in English and local languages.

Utilise tools such as Ahrefs, Majestic, and Semrush to get insights into our and competitors’ backlink profiles and share actionable insights.

Develop and maintain strong relationships with agencies, publishers, and other external partners.

What You'll Bring:

Experience handling off-page SEO activities.

Excellent communication skills (written and verbal) in English.

Experience coordinating with content freelancers and agencies, creating content briefs/pitches, and proofreading.

Knowledge of industry tools such as Ahrefs, Majestic, and Semrush.

Ability to work under pressure and strict deadlines.

The Interview Process:

1st: Initial Chat with Talent Partner (30 minute video interview via Zoom)

2nd: Interview with Senior Off-page SEO Manager and Off-page SEO Specialist (1 hour video via Zoom)

3rd: Take home task and presentation - you will be given 3-5 days to complete the task before presenting it back to our Senior Off-page SEO Manager and General Manager of Marketing (1 hour video via Zoom)

Why Legend?

Super smart colleagues to work alongside and learn from.

Engaging development opportunities at all levels.

Tailored flexibility for your work-life balance.

Annual discretionary bonus to reward your efforts.

Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year's, allowing you to enjoy downtime without dipping into your annual allowance.

Long term incentive plan so we can all share in the growth and success of Legend.

Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!

Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks, as outlined in our global offerings above. For country specific benefits please reach out to your talent partner.

Additional Information

Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team on talent@l1.com, and we'll do all we can to support you.